They say that green is definitely the new black. But don’t for a second believe that finding color inspiration in general starts and ends using the color green! Being enviromentally friendly definitely holds great potential, especially considering how far this movement could go towards protecting nature and all sorts of its beauty. But the degree in which color could be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending supply of inspiration for new ideas and strategies to choosing color. Stop and think for a second of the sheer assortment of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are common places with colors inspired by nature.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to become like that because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and concentrate on the way color combinations located in nature change using the changing seasons. Picture an eco-friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter season.
Now take that same rolling hill full of flowers and imagine the way changes not from season to season, but day-to-day. Picture in your head those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Discover how even daily changes in the weather can trigger new bursts of color inspiration?
Next time you’re looking for the perfect color combination for your personal fashion or graphic designs, a client’s brand, or even for the launch of a cool product that promises to save the earth, let nature inspire you. It’s everywhere you appear even though you’re sitting in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is simple utilizing your Pantone color system!